Reports To: Chief Executive Officer
Exempt Status: non-exempt
Position Summary
The Marketing and Communication Coordinator coordinates, develops and implements the marketing and communications efforts of the organization for both internally and externally. This position works closely with department and provider leaders to provide marketing and communications services helping to ensure the growth and maintenance of its customers and service lines. Primary functions include develops, writes, maintains and edits strategic marketing materials, which include the district’s website, newsletters, brochures, presentations, video scripts, web pages, advertisements and social media accounts, to attract and grow the district’s patient base. Assists HR to attract, recruit and retain high quality employees through a strong internal communications program. Ensures all marketing materials are well-developed in brand strategy with respect to quality, consistency, cost and timing. Participates in community activities that are related to or necessary for representation of the organization. Develops and works campaigns and events. Performs in-person outreach to attract patients through one-on-one interaction and group events as well as works independently and collaboratively to manage special projects for the organization.
POSITION QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type: Full Time, Onsite Monday – Friday 8am – 5pm, Some weekends and holidays as needed, flexible work schedule potential.
Education/Experience:
- Bachelor’s degree in communications, marketing, advertising or related field preferred or equivalent combination of education and/or experience
- Minimum two to four years’ experience in the healthcare field preferred or a professional office setting
- Prefer experience in communication and marketing setting with graphic design and layout
- Proficient in all aspects of computer work including, but not limited to, Microsoft Word, Excel, Access, Outlook, PowerPoint, Publisher, Adobe products and the ability to adapt and quickly learn new technology. Prefer knowledge and expertise of publishing programs
COMPETENCIES:
- Interpersonal Skills – Ability to cultivate effective partnerships and work in collaboration with managers, providers, and community members. Strong leadership presence and facilitation, delegation, and coaching skills
- Computer/Technical Skills – Strong photography and video production skills. Proficient in the use of current technology; including Microsoft Office products. Ability to learn and effectively use a variety of computer systems and basic office equipment. Ability to develop effective processes and protocols and to maintain accurate documentation and records
- Strategic Orientation – Develops strategic perspective for healthcare industry. Able to consider the business, demographic, ethnic-cultural, political and regulatory implications of decisions and develop strategies that result in long-term success and organizational viability. Create and support an inspiring department vision. Set specific and realistic objectives and tactics
- Communicate Clearly and Professionally – Deliver verbal and written information in a respectful, understandable, and logical way. Anticipate others’ reactions to communication and adjust communication as appropriate. Think critically and analyze messages to identify key points. Actively listen to convey empathy and demonstrate a willingness to consider various perspectives
- Comprehensive knowledge of effective marketing and advertising principles and techniques
- Ability to publicly articulate the position and agenda of the district both verbally and in writing. Ability to understand both political issues and stakeholder issues and ensure that efforts are meeting the mission and vision of the district
- Advanced written and verbal communication skills – Ability to identify and employ communication strategies appropriate to the audience. Ability to maintain composure and professionalism in sensitive or stressful situations
- Ability to work independently performing a wide variety of assignments that require the use of independent judgment, problem-solving, organization, and prioritization skills
- Skills and ability to execute successful events and campaigns
- Ability to work a flexible schedule with occasional long hours and night/weekend commitments
- Ability to travel between locations for events or meetings
- Decision Making and Problem Solving: Confront challenges and problems with an open mind. Use evidence-based and data-driven approaches. Be decisive, even in the face of uncertainty. Consider multiple perspectives, probable consequences, and relevant stakeholders. Obtain stakeholder buy-in
- Ethics – Treats all people with respect; keeps commitments; inspires the trust of others; works with integrity; upholds organizational values; maintains the confidentiality of all client/co-worker/organizational business
- Customer Service – Responds promptly to customer needs; solicits customer feedback to improve service; consistently exhibits excellent phone skills; responds to requests for service and assistance; meets commitments
- Team Work – Balances team and individual responsibilities; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; supports everyone’s efforts to succeed
- Professionalism – Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments; represents the business in all actions, dress and conduct in accordance with the Mission and Vision
- Attendance/Punctuality – Reports to work at designated start time, assures work responsibilities are covered when absent; gives appropriate notification for absences
- Dependability – Takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan
- Safety and Security – Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly
ESSENTIAL FUNCTIONS
- Creates, writes, edits, and coordinates needed updates of all East Adams Rural Healthcare marketing materials included but not limited to: brochures, bio cards, employment openings, and other formats of media and promotional materials
- Works in collaboration with committee to develop formats and general design and layout of information with the East Adams Rural Healthcare branding guidelines
- Coordinates the production of advertisements in local media and other sources
- Coordinates and maintains internal and external communications program utilizing a variety of communications platforms
- Maintains the organization’s website by regularly updating and overall management of its content
- Develop and implement a strategic social media campaign that both educates viewers, highlights the district’s accomplishments and employees, and helps recruit potential new employees
- Coordinates photography/videography requests for department and organization
- Participates as an active member of various committees; leads work groups, projects and committees as assigned. Acts as a liaison between community groups and the District; participates in various community groups and events on behalf of the district
- Along with Marketing and Communications Committee, develops marketing plans. Including the development of service-line communication plans to meet strategic business goals
- Coordinates marketing, advertising, and public relations activities for the District. Plans and implements marketing and PR strategies and tactics to support organizational goals and objectives
- Manages multiple nonrecurring and ongoing projects, oftentimes simultaneously, in a team setting or independently, to include event planning and participation, vendor communication, people and material resource organization, research, etc.
- Greets and interacts with all customers in a friendly, courteous, and helpful manner promoting high quality, professional customer service and marketing image
- Maintains professional growth and development through seminars, workshops and professional affiliations to keep abreast of latest trends in field of expertise
- Other Duties as assigned by the CEO
